¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
³No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel dried hair​
³ December'20. Over 71% of 79 consumers agreed vs their current styler.
⁴ Proven to increase shine vs naturally dried hair.
⁵when used with curl hold spray. Technical test measuring curl retention in a humidity chamber 50% respective humidity
⁶vs ghd gold