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Look for the
HD results that last 24hrs
Up to 48hr unprecedented softness
Professional results in one stroke
Sleek and smooth results in one pass
No extreme heat damage
No heat damage
No extreme heat damage
No extreme heat damage
2x less frizz in one stroke
Frizz free results
70% stronger hair
Up to 2x less frizz
How we tested
1Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
2Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
3Technical test in a lab on frizzy hair, vs naturally dried hair
1Consumer testing, 142 women, June 2021
2No thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair
3Consumer testing, 142 women, June 2021
1Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
2Reduced breakage and 2 x more colour protection vs. a styler working at 230ºC
1Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
2Technical test in a lab on frizzy hair, vs naturally dried hair