• Work in larger sections to avoid over-defining the wave pattern. 
• Let each section cool before brushing to maintain the shape.
• Brush slowly and lightly to smooth without disrupting the waves. 
• Use hairspray sparingly at the roots – the goal is soft structure, not crunch. 

This look works especially well on medium to long hair and suits hair that is naturally straight to slightly textured. The length allows the waves to fall freely while retaining a soft lived-in shape and a little natural grip ensures they do not slide out of place. Second- or third-day hair is ideal –as it’s had time to settle, giving structure without looking freshly styled. If you want hair that is smooth yet full of movement, this is your sweet spot. 

For style intent, think polished without overworked, relaxed without unfinished. It’s perfect for everyday wear, casual evenings or low-effort elevated styling. A look that reads as natural, effortless and wearable – the kind of soft waves that don’t demand attention but get it anyway. 

Do soft, lived-in waves work better on second-day hair?

Yes. Second-day hair holds shape more easily, giving your waves that effortless, lived-in finish.  

Can you get smooth, loose waves on freshly washed hair?

Yes – but we recommend using a light texturising spray or a touch of mousse first to give the hair grip. This helps the soft waves form without slipping and keeps the movement looking natural rather than force. For a texturising spray, check out our customer favourite, Curls Gone Wild. 

Is this a curl or a wave technique for loose waves?

This method is all about soft waves. It’s not about creating tight curls – think subtle bends and gentle movement that add body without looking overworked. The emphasis is on fluidity, not rigid definition. 

How do I keep soft waves from falling flat? 

Avoid brushing once the style is fully set. Use a lightweight hairspray instead of a heavy hold product and let each section cool before touching. This keeps the waves intact while maintaining bounce and flow.