ghd platinum+ smart hair straightener white
ghd platinum+ smart hair straightener white
ghd platinum+ smart styler ultrazone technology
ghd platinum+ wishbone hinge and 360 swivel chord
ghd platinum+ hair straightener white light up power button

GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

20% Off GIFT WORTH $55
Save 20% and receive a FREE oval dressing brush (worth $55) at checkout. T&Cs apply.
Colour: white

AUD $415.00

AUD $332.00

  • Good hair now, pay later with Afterpay. Learn more
  • Free Delivery Australia wide
  • 21 day return period
  • 3 year warranty
GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

was AUD $415.00

AUD $332.00

20% Off GIFT WORTH $55

The ghd platinum+ hair straightener - our first ever smart styler, so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.

Featuring ultra-zone® with predictive technology, this ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection*. Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs.

Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.

For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.

It's time to rule the hair world with the ghd platinum+ white hair straightener.

*reduced breakage and 2 x less colour fade vs a styler working at 230°
**Proven to increase shine vs. naturally dried hair.

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 75% more shine**, and 2x more colour protection*.

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

Personalised results

Ultra-zone® predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

POWER COUPLE

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

AWARDS

With over 400 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day everyday.

86%
Would recommend this to a friend
Showing 94 reviews

Great straightners

Verified Purchase
Light weight, leaves hair feeling amazing. Love the swivel cord
5 / 5
5 / 5
5 / 5
PattyH
Nz
5/5
Gender: Female
Hair length: Mid-Length
Hair type: Frizzy

Brilliant hair straightener

Verified Purchase
I purchased the GHD platinum straightener after my previous non-Ghd straightener just wasn't doing a good job. Can I just say, the GHD straighteners are worth every penny and my only regret is not getting on years ago. The platinum GHD keeps my hair smooth and frizz free (except for really wet and humid days where nothing helps my curly hair stay straight). Well worth the buy. Will never get anything other than GHD now for as long as I can afford to!
5 / 5
5 / 5
5 / 5
Jade00
Victoria, Australia
5/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Frizzy, Curly, Dry, Fine

Just what I needed

Verified Purchase
After using another brand for many years. I took the leap and purchased a GHD hair straightener. This product works well with my unruly and frizzy hair.
5 / 5
5 / 5
5 / 5
Maltesea
Melb, Australia
5/5
Age: 35 to 44
Gender: Female
Hair length: Long
Hair type: Coarse, Wavy, Frizzy, Thick

Great straightener

Verified Purchase
Excellent excellent excellent so happy with it I have brought 3 of then one each for my daughter's
5 / 5
5 / 5
5 / 5
Moo moo
Vic
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Curly

No more fizz

Verified Purchase
I am very happy it is great to use and it stops the fizz. My hair is less damaged. It feels smoother. My hair stays straight for a lot longer.
5 / 5
5 / 5
5 / 5
Weddies
Tuatapere New Zealand
4/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Coarse, Curly, Color treated